Exeter will stop playing their “Tomahawk Chop” chant over the speakers during games at Sandy Park as part of a rebrand to move away from a Native American theme that had come under increasing criticism.
While Exeter are keeping their “Chiefs” nickname, the club changed their logo in July and asked fans to stop wearing Native American headdresses to games. Exeter’s “Big Chief ” mascot was dropped in 2020 and Native Americanthemed names at the stadium bars have also been changed.
“Over the last three or four years people’s attitude towards [the club’s branding] has hardened, and so the time was right to change it,” Exeter chief executive Tony Rowe said.
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