With online casinos and bookmakers expanding into sports sponsorship, rugby teams are not being left in the dust. Instead, these platforms recognize the untapped potential of rugby fans as lucrative customers while many online casino platforms, mobile games, casino blogs, and news sites have all joined the scrum.
This shift of attention toward rugby fans was anticipated for a long time. Reputable online casinos like Mr Vegas Casino and many others even have rugby-themed slots and games to cater exclusively to rugby fans.
Besides, why shouldn’t they? Rugby World Cup Japan recorded 857 million viewers, the highest in this game, and the projection is only increasing, creating a good scope for lead generation.
Furthermore, many famous rugby players are dedicated casino players, making headlines and casino companies familiar to fans and punters alike. Keep scrolling for more on that, but for now, let’s see how the casino partnership situation works out as a good marketing strategy.
How Rugby Team Sponsorship Ensures Potential Prospects
Rugby is a well-liked sport around the world, with millions of followers in viewership from the USA, New Zealand, Japan etc.
Thus, online casinos may reach these rugby lovers and draw in new clients by sponsoring a team to improve brand recognition and connect with their target audience. Another well-liked strategy for getting rugby fans to participate in the game’s gambling component is slots with rugby themes.
Rugby has been sponsored in the past by a number of well-known casino brands. It should come as no surprise that both Championship sides like Stoke City and Premier League teams like West Ham are supported by online casinos’ rugby teams.
Besides, rugby teams have a variety of sponsorship options available to them, including becoming the major gaming partner of the sponsoring casino or having casino emblems on their clothing.
Rugby teams that are sponsored gain from the additional revenue, publicity, and brand recognition that come with being supported by a reputable online casino. Conversely, online casinos make use of their sponsorship to gain the significant exposure that comes from a single championship.
Famous Rugby Stars Rumoured to Be Casino Masters
Let’s now turn our attention to a few well-known rugby players who made news for their regular punting habits. Their influence and presence in the media scene are another x-factor why online casinos have become so invested in rugby.
David Susigan, a former player for the French club Castanet, has established himself not only as a rugby player but also as a professional poker player. Since retiring from rugby, Susigan has been participating in various poker tournaments and cash games worldwide, as evident from his engaging social media posts.
Shane Williams, a Welsh rugby player, spent most of his career with the Ospreys, becoming quite the fan favourite. After bidding farewell to rugby, he decided to try his luck in the world of casinos. Rumour has it that Williams has developed a particular fondness for online slots.
Last but not least, James Haskell, an English rugby union player who represented the Wasps RFC, is not only a professional athlete but also a passionate gambler. Haskell enjoys spending his free time on digital gaming platforms, immersing himself in online slots and table games.
