Leinster and Adidas announce sponsorship

Photo: (Getty Images)
By Jake Jones
Leinster Rugby and Adidas have announced a five year sponsorship deal that will see the famous three stripes appear on all Leinster match day, training and leisure wear as the German brand becomes the official kit partner to all Leinster Rugby teams.
The sponsorship will see Leinster Rugby senior coaches and players begin their 2018/19 pre-season training in June wearing their new Adidas kit.
Leinster Rugby CEO Mick Dawson said, “Adidas is one of the most famous brands in the world, never mind in the team wear and sports marketing landscape. We are delighted to have such an iconic brand alongside us as we look to grow as a club both on the field and off.
“Already we have seen some great innovations from their team for our training and match kit and we look forward to seeing the kit on the players and indeed seeing the replica kit in-store from June.
“A new jersey gets everyone excited and a new jersey with a new kit supplier like Adidas doubly so.”
Leinster Rugby is the latest addition to the Adidas rugby portfolio that already includes the All Blacks and France.
In addition to rugby, Adidas has global partnerships with the likes of Manchester United, Real Madrid and FIFA and supply a host of international football teams like Spain and Germany.
Speaking on behalf of Adidas, Phil Benton, Vice President Sales, Adidas UK & Ireland said, “We are incredibly proud to be partnering with Leinster Rugby from the 18/19 season.
“It is a club with a rich history and unrivalled list of achievements across both domestic and European rugby. We look forward to working with the club at all levels from players, coaching staff and fans alike across a long and successful partnership both on and off the field of play”.