WHEN it comes to promoting itself on screens, either big or small, Rugby Union trails behind most sports. Nowhere is this more painfully obvious when you compare it with the slick, informative documentaries available on American pro sports such as NFL football and NBA basketball.
Two notable exceptions are the Living with Lions video of the 1997 series in South Africa, and the recent Shoulder to Shoulder documentary on Irish rugby fronted by Brian O’Driscoll. In Living with Lions there was some outstanding footage from the inner sanctum during an againstthe- odds march to victory over...