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Value of Six Nations is cut by 60 per cent in Guinness deal

By PETER JACKSON

What it’s all about: Ireland celebrate winning Six Nations
PICTURE: Getty Images

THE Six Nations have been forced to slash the price of sponsoring their tournament by a staggering 60 per cent, from £15m-ayear to £6m.
The Rugby Paper can reveal the full extent of the depreciation behind the announcement of Guinness as title sponsors, a deal made only months after the organisers were telling prospective backers: ‘Not a penny less than £15m’.
“The Unions have been hit for six,’’ a spokesman for an international sports ma...

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