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Bill Sweeney wants more stars like Henry Pollock to transform English rugby’s profile

RFU chief executive believes rugby must learn from Australian sports and work more closely with the Prem to develop a new generation of marketable stars.

Henry Pollock

 

RFU chief executive Bill Sweeney believes English rugby needs more Henry Pollocks to boost its flagging profile.
Sweeney, who was in Sydney recently, reckons the sport here should take a leaf out of the books of Aussie Rules and rugby league in the way they promote their games.
The RFU boss has been in touch with Eddie Hearn, one of Pollock’s advisers, believing the boxing promoter could be the man to help out the entire sport.
And Sweeney wants a production line of high-profile players like the Northampton Saints back row to capture the imagination of the stars of the future.
 
CEO: Bill ...

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