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Nick Cain: Time to dismantle the ivory towers

TV adverts are a mixed bag, but at their best they paint a picture that nails an irksome aspect of modern life, but manage to do it with a dollop of humour.
One such is a betting ad which shows a long-suffering punter at a stadium fast food van staring at a cremated offering, that was once a burger, in an open white bap.
There are no trimmings. No onion, lettuce, tomato, mayonnaise, tomato sauce. The van man says “That’s £17”.
This sense of Joe Public being constantly ripped-off has permeated the professional game – and not just when it comes to outrageous prices for stadium food and bevera...

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