CHIEF executive Bill Sweeney says the RFU has not “sold out” by renaming Twickenham in a sponsorship deal worth more than £100m.
The 82,000-seater stadium, which has hosted England games since 1909, will become the Allianz Stadium from September but England’s World Cup-winning coach Sir Clive Woodward said the RFU has “sold its soul” and it was a “very sad day” for English rugby.
“Some say a name means nothing, but Twickenham represents 100-plus years of heritage. Money is needed, but this naming rights deal is no silver bullet,” Woodward said.
“I take no comfort that Ireland, Wales, and Sco...