CHRIS HEWETT
THINKING ALLOWED

Rugby sevens – or SVNS, as a London-based team of funkily-dressed marketing executives have somehow succeeded in rebranding it – used to be known as “the short game”. It’s certainly short on vowels, but you can get away with pretty much anything, up to and including the reinvention of language, when a Toulouse scrum-half by the name of DPNT is the new face of your premium product.
In the spirit of the moment, let’s go trendy and ask if there is anything the 15-a-side code might learn from its junior and all-to...