Heineken pull plug on Europe

By SAM JACKSON

EXCLUSIVE
Global brewing giants Heineken are to step down as title sponsors of rugby’s Champions Cup, leaving tournament organisers with a big financial gap to fill before their two tournaments kick off in December.
With the financial problems in both English and Welsh rugby well known – three English Premiership sides have been shut down in the last year and Welsh clubs are seeing many of their best players head abroad – Heineken’s decision is sure to put more pressure on rugby’s finances.
The reasons behind Heineken’s decision have not been made known and they are expected...

Continue reading...

Access all our premium content from as little as 14p per day!

Already a subscriber to our website? Login