CHRIS HEWETT
GUEST COLUMNIST

THE basic mix of marketing ingredients for sporting World Cups is one part exaggeration to three parts hyperbole – afact widely acknowledged for the last million years – and the global tournament now unfolding in New Zealand is sticking rigidly to the recipe. The next few weeks will be “transformative”, “game-changing”, “mind-altering” and “epoch-making”. At the very least.
To which our response must be: here’s hoping. With this level of expectation, it will be deeply disappointing if the ninth Rugby World Cup for women – which has kicked off a year late...