PREMIER Sports believe a successful Lions tour would help them achieve a breakthrough in England as they extend their rugby coverage and are considering televising one Championship match a week.
Premier Sports, the UK sports broadcaster, last month agreed a four-year contract with United Rugby Championship, the successor to the PRO14 which will include the four South African franchises that competed in Super Rugby, and have secured the rights to France’s Top 14.
“The URC promises to be a really exciting competition and the Lions tour could stimulate interest,” said Premier’s chief executiv...