COCK-A-HOOP Premiership Rugby bosses are predicting a golden era for English club rugby after renewing their long-standing deal with title sponsors Aviva.
In a shock U-turn, the multinational insurance giants are to continue their support after previously stating they would end their seven-year involvement in the sport.
The Rugby Paper understands the deal is worth £5m-a-year, with Premiership Rugby also set to unveil new title sponsors for the Anglo-Welsh Cup.
Commercial director Dominic Hayes said: “We continue to have conversations with potential commercial partners and shoul...