In recent years, online offers aimed primarily at our entertainment have become increasingly popular. This can also be clearly seen in the ever-growing trend towards streaming services and especially online gaming. In 2023, the online entertainment industry continues to boom, which means high revenues for operators in this sector, which are forecast to reach record highs again this year.
Thanks to technological developments and high demands on entertainment services, we can already assume that this year the market will see a lot of new products that will make our playing experience even more diverse, exciting, as well as safer and more convenient for users. Of course, there are also “old” trends that will continue to prevail or perhaps even take the biggest place in 2023. In this article, we present five gambling industry trends that will strongly influence and possibly change the industry this year, as well as its further development.
For most of us, cryptocurrencies are no longer a foreign concept, and it is impossible to imagine the world of finance and investment without them. But currently it is no longer a pure investment tool, but a payment option that may soon replace traditional currencies, at least in certain areas. The gambling industry is one of the sectors where the upheaval has been going on intensively for a long time.
Even if the conventional transaction or payment systems are still of great importance this year, the share of cryptocurrencies will grow steadily. More and more people are opting for this modern payment option thanks to its security and anonymity. The latter plays a significant role nowadays, especially in such areas as gambling.
Moreover, these transactions are much better protected against hacker attacks or identity theft. In addition, there are more and more cryptocasinos on the market that accept one or more currencies as a payment method. These are all favourable conditions for cryptocurrencies to establish themselves more firmly in the future and even take a dominant position.
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One of the achievements of the Internet gambling industry in recent years has been virtual reality casinos. The term “virtual reality” requires no explanation. This technology allows you to fully immerse yourself in a simulated real or imaginary digital environment using headsets and other devices. All visual and acoustic effects are perceived very realistically, making this technology particularly versatile in the gaming industry.
This innovation is also ideal for online gaming, as users can enjoy a real-life gaming experience from the comfort of their own homes. The scope of virtual reality is almost limitless and has a huge potential, which explains the widespread use of online gambling and casinos. Providers have long understood this trend, so today you can find countless gambling games of all kinds on the Internet, and this trend is only increasing. The demand in this area will continue to grow, so many digital gambling developers are moving further and further in this direction and expanding their repertoire accordingly.
The technologies used in the gaming industry work wonders, creating the conditions for the most accurate transfer of all the details, objects and atmosphere of a real casino. The most popular products of modern technologies that allow to “animate” the virtual world are:
A project developed by Facebook with the aim of transforming the virtual world. The main product of the project is a helmet equipped with special glasses with focusing lenses. The functionality of the helmet is based on the application of 3D-technologies, which contributes to obtaining a stereoscopic image of reality. The helmet contains sensors that track all the movements of the player’s head, and gives him the opportunity to observe what is happening in the game with his own eyes.
This sensational device is completely changing the gambling industry, and most online gaming establishments are purchasing the products to expand their target user audience.
Many gambling sites use three-dimensional technology. First of all, this applies to online casinos. Their use creates full realism of space with the recreation of images and atmosphere of land-based casinos. The user is given the opportunity to move in a virtual institution, taking part in different games, communicating with people and dealers. All this is facilitated by a special headset. Players can choose any favourite virtual-product from numerous options. Technology allows:
Technology has touched not only online casinos, but also individual varieties of games. The most popular are:
Many fans of online games use not stationary computers, but modern gadgets – tablets, smartphones, iPhones. For this reason, game applications have been created, which are installed on any browser and give the opportunity to experience all the charms of the virtual world of online casinos. These are more simplified versions of games in the virtual space that do not require the mandatory use of additional equipment.
All presented products of modern, virtual technology is constantly improving. Many foreign development companies are engaged in the creation of new products for virtual online casinos, fully satisfying the demands of avid players.
The “smart” watches, or smartwatches, have gone from being a fashion accessory to an irreplaceable everyday companion for many of us over time. They help us to pay attention to our health values every day and to exercise more, for example. In addition, they can even replace smartphones in some functions, such as card payments or receiving and sending messages. As a result, many apps have also transferred and expanded their availability to smartwatches.
Gambling operators have also set their sights on this development. Meanwhile, many gambling operators also give users the option of accessing their favourite apps and games precisely with the watch. This brings many advantages. Smartwatches are much more compact than mobile phones and can therefore be taken along at any time. In addition, because the screen size is reduced to a minimum, only the information that is relevant and necessary for the game itself is displayed.
Nevertheless, this trend has not yet reached the gaming industry on a broad scale. Most games still require a smartphone or a computer for optimal use or display of all content. Nevertheless, it is highly likely that this technology will become established in the future thanks to its user-friendliness and mobility.
Betting not only on the outcome of the entire game, but also on the “small”, incidental events during the game? Thanks to artificial intelligence, this is possible nowadays. Some betting operators have built this function into their apps, so that during matches it is possible to bet not only on the overall outcome, but also on the so-called microevents.
And it works like this: During the match, viewers can bet directly before an event in the app on how that event will play out and end. For example, which team will score a goal next or who will get a point next. In contrast to conventional betting, where the result and thus the winnings can wait for hours or even days, with micro-betting users get to know the outcome of the bet in a few seconds or minutes. That is why micro-betting is already a serious competitor to traditional betting.
The role of artificial intelligence in micro-betting is crucial, because it uses algorithms to determine when a certain event might occur and how it might turn out. The AI-driven processes are based on the statistics and results of past games.
The big entertainment services such as Netflix, Amazon and Disney apparently want to expand their offerings this year, which could also include gambling. Netflix, for example, already started a new project last November in which subscribers to the streaming service will also have access to online games based on successful series. At the same time, the entertainment giant has announced that it will develop its gaming offer even further, so fans can be curious.
As far as Amazon is concerned, this service also wants to have live streams of sporting events broadcast in the future, in addition to films and series. It is obvious that this service could also be followed by the possibility of placing sports bets directly with Amazon. Disney has expressed its intention to enter the gambling industry as well. In particular, the company is probably interested in sports betting. This could make the service more attractive for the young audience, according to the board.
As you can see, there is a lot going on in the entertainment and especially in the gambling industry. Which of these trends will really take hold and become established is difficult to predict. Nevertheless, it is foreseeable that technologies such as virtual reality as well as artificial intelligence have come into our lives to stay. Cryptocurrencies, too, will in all likelihood be able to dispute their great position not only in the world of finance, but also in everyday life.
In summary, the entertainment scene is evolving swiftly. More and more individuals are embracing streaming services and partaking in online play. This brings heightened enjoyment to both newcomers and seasoned participants. In 2023, novel and captivating innovations will emerge within the interactive realm, enriching the industry with captivating experiences while ensuring greater safety.
Five pivotal trends are shaping this year’s landscape. Firstly, cryptocurrencies are transcending their role as mere investment tools, morphing into practical methods of transaction. The inherent security and confidential nature of cryptocurrencies are facilitating their integration into gambling. This contemporary payment approach is gaining traction as more individuals opt for its advantages. This growth trajectory positions cryptocurrencies for preeminence.
Blockchain technology is also revolutionizing the sector, introducing projects that leverage its decentralized principles. These blockchain-infused games empower players to interact with digital assets, heightening their sense of ownership and the potential for financial gains. From CryptoKitties to Decentraland, these endeavors are pushing the boundaries of ownership and engagement.
Virtual reality stands as another transformative force, offering immersive encounters and fostering social connections. VR-driven casinos and games envelop participants within realistic and genuine gaming environments. Although challenges persist, the potential of virtual reality to redefine the interactive encounter is evident.
Smartwatches are progressively integrating into the realm, offering compact access to apps and activities. This trend, though in its early stages, holds promise for the future of wearable gaming.
A novel approach to in-game wagers has emerged: microbetting, powered by artificial intelligence. This innovation is altering the landscape of sports betting. Instead of traditional win-loss bets, microbetting allows for wagering on minor in-game occurrences. This transformative betting model yields rapid results, adding a fresh dimension to the gaming experience.
Lastly, major players like Netflix and Amazon are expanding their repertoire, potentially entering the gaming domain. As they already produce films and TV series, the inclusion of gaming experiences into their offerings signifies the convergence of entertainment and interactivity.
Ultimately, these transformations enrich the gaming realm, enhancing its diversity and allure. Furthermore, these changes embed games further into daily life, akin to phone usage and film watching. The evolution of games driven by innovative concepts and technologies is an exhilarating progression to witness.