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Sleeping giant that is struggling to wake up

Peter Jackson consults his stats book to see which teams are the best-supported in Europe’s big leagues

Crowd pleasers: Leicester Tigers No.9 Jack van Poortvliet signs a shirt for a young fan at Welford Road. Inset, Bordeaux-Begles fans enjoy the show
PICTURES: Getty Images

THIS time last year, before the West Midlands vanished from the Premiership map, Simon Massie-Taylor talked the competition up as ‘a bit of a sleeping giant’.
“We know the market is there,’’ the new chief executive told the BBC. “There are ten million rugby fan...

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