Florence Williams is chipping away at the ignorance about women’s rugby one try and one marketing campaign at a time.

The fly-half, who started her rugby life at Aylesford Bulls aged eight before playing for clubs Lichfield, Loughborough Lightning and now Wasps, made headlines last year after she shone a light on Ireland Rugby and brand Canterbury for missing a ‘golden opportunity’ to promote female players during their kit launch.
Instead of using athletes they used models and so the 26-year-old took to social media to take action.
The buzz from her tweet made Canterbury change their polic...