COLIN BOAG

Dublin-based marketing agency, Atomic Sport, has published some interesting analysis of last season’s Premiership attendance figures, and they appear to confound what many of us anticipated would happen. Pretty well every weekend there are three televised Premiership matches, and you might have expected that to have a negative effect on crowd sizes, but the opposite has happened.
The thing that’s so remarkable about the statistics is that they show an almost universally rosy picture, with average attendance up by ten per cent, with the Premiership’s average ga...