Siya Kolisi? What a man. If rugby is built on the stories it tells about its finest practitioners – the fables and legends and grand narratives of triumph in the face of adversity – the Springbok captain’s rise to A-list sporting celebrity would fit neatly into the category of “myth”, but for the fact that it’s all true.
For very good reasons, he is almost beyond criticism. Almost, but not quite. So here goes.
Last week, he put his revered name to one of the most flagrant pieces of marketing eyewash ever to see the light of day. Even by the standards of modern-day advertising, the palaver su...