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Jeremy Guscott

Only way is up for Bath, but culture must change

JEREMY GUSCOTT
OUTSPOKEN AND UNMISSABLE... EVERY WEEK

ANYONE coming into Bath in a senior management or coaching role at the moment starts from a great place, because they have been doing so poorly. For example, as a chairman coming in, like Ed Griffiths, you can spot pretty quickly where it is going wrong and identify clear changes that need to be made.
I have always banged on about culture defining a club, and it can mean many things. Among those that are most important are the players’ code of conduct, and the company’s code of conduct, and it is essential that they all are on th...

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