ONE of the principal signs of club rugby madness,apart from paying silly money to players already earning a packet at international level and trousering still more from business endorsements,is the idea that where football goes,the 15-man game must invariably follow.
The people running the Champions Cup thought they could ape the Champions League by building a portfolio of blue-chip financial backers instead of sticking with a title sponsorship deal.
That went well,as the good folk at Heineken will no doubt confirm over a glass of beer.
It was also argued that the venue for the Champions Cu...