By SAM JACKSON

Bird’s eye view: Twickenham’s roof will carry BA branding

ENGLAND Rugby and British Airways have announced a new partnership which will see the airline become the inaugural principal partner to Twickenham Stadium, as well as a principal partner and official airline partner to England Rugby.
The new multi-year deal will see them work closely on the digital experience at Twickenham Stadium, including developing and launching a new stadium app and e-ticketing in the future.
It also sees the new top floor facility of the redeveloped East Stand named as the British ...