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SO Heineken will return as title sponsor of the European Champions Cup next season after the tournament organisers pulled the plug on their bid to emulate football’s Champions League sponsorship model.
When English and French clubs pushed for the tournament to be re-cast as a 20-team competition in 2014, the new organisers, European Professional Club Rugby, made much of their intention to have a stable of five big-name sponsors, of which Heineken would be bu...